Jack Kilpatrick Hairspa, Canterbury
It was a fairly simple one, to get seen online in a very crowded market. Get seen on Google for the right keywords.
The hairdressers industry has a competitive market, in Canterbury alone, there is a volume of 390 results on Google search. The business was ranking low, middle of the second page for all queries, where no one was looking.
The Strategy was to first speed up the site, we firstly set out to ensure the site was fully optimised. The foundation of the website was poorly optimised and required extensive auditing, and the content of the site was dragging the speed and performance of the site down. There also had been some keyword stuffing in the copy, which actually penalize the site’s ranking.
Since we started our work, we have increased the business’s visibility online. Now sitting in third place after all niche specific keywords that have contributed to rise in search queries and website visits. Malone is excited to continue to work with Jack Kilpatrick Hairspa. We are now in the process of building a new website for the independent business, to get it dominating the Google search game to generate more bookings.